Christmas 24/12

TBWA Stockholm Category: Outdoor Campaign Client: Stockholm Stadsmission Role: Graphic Designer Year: 2022 — An outdoor series reminds us that Christmas Eve is just one day, urging involvement in the ongoing fight against everyday exclusion. My creative strategy focused on stark black and white contrasts, with minimalist typography to highlight significance and engage viewers. Beyond the holiday context, the campaign aims to raise awareness about persistent exclusion in people's daily lives. Nominated for the 2022 Golden Egg award.