Where we are now
Freelance Project Category: Exhibition Catalogue Client: Alma Löv Museum of Unexp. Art Role: Art Director and Graphic Designer Year: 2017 — Alma Löv – Museum of Unexp. Art is a contemporary art museum with a mission to make the contemporary art scene more accessible on the countryside. Every summer, artists from around the globe exhibit their work in the museum's sixteen pavilions and the renovated Paleis Oranjestraat barn. The museum was founded in 1998 by artist Marc Broos. This exhibit catalogue marks the first in a series of annual editions. Its design had to be flexible enough to accommodate a wide range of artistic expression while maintaining consistency. The minimalist layout puts the focus on the artists' work, making it the centerpiece. The museum's playful personality is still evident through oversized graphic details and unexpected typographic placements.